Kaolin clay
Contributes to the dry, matte character of the finished style.

Everyday styling, refined
A workable styling clay for texture, definition and a low-shine finish that keeps your look relaxed—not overly polished.
Texture without the fuss
Create separation, encourage movement and refine the shape of short to medium-length styles. The clay can be layered gradually, so you decide how subtle or defined the final look feels.

Designed for a clean, understated finish with less visible gloss.
Use a little for separation, then add more where extra definition is wanted.
Suitable for neat shapes, loose movement and intentionally undone styles.
The styling essential
A compact part of the daily routine, made for hands-on styling and easy adjustment as you shape your look.


A simple three-step routine
Take a small amount. You can always add more as the style takes shape.
Rub the clay between your hands until it spreads into a thin, even layer.
Distribute through the hair, then use fingertips to create separation and define the final shape.
Formula highlights
Each component plays a practical role in the product’s texture, spread and styling character.

Contributes to the dry, matte character of the finished style.
Adds body and tactile grip to the styling texture.
Supports structure while helping the product remain workable.
Helps give the clay a smoother, more conditioned application feel.
Please confirm these highlighted ingredients against the ingredient list on your final product packaging before publishing.
Style notes
Apply to dry hair and use fingertips to separate individual sections.
Distribute lightly and avoid overworking the hair once the form is set.
Warm the clay thoroughly, then work from the back of the hair toward the front.
Styling appearance and product feel can vary with hair type, length, condition and the amount applied. For external use only. Avoid contact with eyes. Discontinue use if irritation occurs.
FAQ
A few quick notes on finish, application and getting the most from BASE Matte Hair Clay.
BASE Matte Hair Clay is designed for a clean, low-shine finish with texture and definition rather than visible gloss.
It is intended for short to medium-length styles where you want separation, movement and a more defined shape.
Start with a small amount. Warm it between your palms, work it through the hair, then add more gradually only where extra definition is needed.
Apply to dry hair and use your fingertips to separate individual sections. Work in small amounts so you can build the texture without overworking the style.
Warm the clay thoroughly between your palms until it spreads into a thin layer, then distribute it through the hair from the back toward the front.